Last night, I went out and bought a pack of 50 colored pencils for an art journaling project I’m starting. It has been an incredibly long time since I bought anything Crayola, just because I didn’t need colored pencils or crayons; and frankly, I didn’t know how far their product development had come.
Imagine my surprise when I went down the aisle at my local Walmart and actually paid attention to what I was looking at. Most notable was the back of the packaging that laid out the Crayola Eco-Evolution (and that’s actually trademarked). I had no idea that their colored pencils were made reforested wood, and had been since 1987 (when I was a young girl); or that they use solar panels to provide energy for making 1/2 billion markers in the US; and by using recycled plastic in their markers the company helps keep tons of plastic out of landfills every year (and there’s a program for school children to return used markers so they can be recycled again).
This is truly great stuff – and thusly, this becomes a great post about upcycling.
If you’ve never been to the Crayola website and are now curious about the company’s commitment to making the world better, this is where I suggest starting:
At Crayola, we believe being “responsible” means doing what is right. It is being a good citizen in the communities and countries where we operate and our products are found. It means incorporating social and environmental priorities and practices into our Crayola brand, our products and our relationships with customers, vendors, consumers and employees. Every day we learn more and work to apply best practices to improve our company, our Crayola products and the environment. We take these issues and challenges very seriously. We work hard to make a difference by complying with—and even exceeding—industry standards and our own sustainability goals. As we continue to work to become a better company with the help of our partners, we will build our strategy around three key tenets of responsibility:
- Ensuring the best product safety & quality
- Being a good corporate citizen
- Implementing strong environmental practices